Vending Massage Chairs as a Business – Are They Worth It?

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In recent years, vending massage chairs have become increasingly popular in malls, airports, and other public places. The concept of providing quick and convenient relaxation to people on the go is a great one, but is it worth investing in as a business? What can you expect from a vending massage chair business? 

In this article, we’ll explore the pros and cons of starting a massage chair vending business and provide tips on how to create a successful business plan.

What is a Vending Machine Business?

Let’s face it. We’ve all seen mall massage chairs. 

A vending machine business is one that provides products or services through automated machines. Vending machines can be found in a variety of locations, from schools and offices to airports and public transportation hubs and they’re mostly associated with food, drinks, and other basics. 

The goal of a vending machine business is to provide a convenient and accessible way for people to purchase goods or services quickly and easily. Having this in mind, shopping center massage chairs also fall under the vending machine business category, but with a twist. 

The best vending massage chairs offer people an opportunity to release some stress and relax while on the go. They’re certainly an attraction that enjoys a lot of interest and it’s, therefore, natural for entrepreneurs to start questioning whether there’s a money-making opportunity there. 

What Should You Consider Before Investing in a Mall Massage Chair?

Before investing in a coin-operated massage chair, there are several factors to consider. Firstly, the cost of the vending massage chair is an important consideration. Vending massage chairs can range in price from a few hundred dollars to several thousand, depending on the quality and features of the chair. The average price for a vending massage chair is considered to be around $1,500. 

Secondly, the location of the money-operated massage chair is crucial. You’ll want to ensure that the location is busy enough to attract customers but not so crowded that people can’t access the chair. Shopping centers are a great example, which is why we see a lot of mall massage chairs around the world. 

Lastly, it’s essential to research the legal requirements for vending massage chairs in your area. You may need permits, licenses, or insurance to operate a vending machine business.

How Profitable is a Massage Chair Business?

But what about the massage chair business income? Will it be worth your time and effort for setting up the business?

The profitability of a shopping center massage chair business depends on several factors, including the cost of the chair, the location, and the demand for the service. If the chair is located in a high-traffic area, such as a mall or airport, it can generate a significant amount of revenue. 

Considering that the chair is used for just one hour a day, it could generate a daily revenue of $750, which translates into a yearly revenue of $562,500. Remember, this is just an estimate that will vary. The realistic amount of money a massage chair generates will be based on multiple factors, like how luxurious the chair is, its features, and how often it’s used.

However, if the location is not well-trafficked, or if the chair is not used frequently, the profitability of the business may be limited.

How to Create Your Massage Chair Business Plan

Creating a business plan is essential for any new business venture, including a massage chair vending business. 

Here are some key steps to creating a successful business plan and getting started.

Research the Market

Market research is vital before starting any business. You need to determine if there is a demand for your service and what your competition is doing. 

You can start by researching the locations where vending massage chairs are popular and what types of customers are using them. This information can be gathered through online research, surveys, or even talking to potential customers. 

Understanding the market will help you determine the potential demand for your service and whether it’s worth investing in.

Identify Your Target Market

Your target market is the group of people who are most likely to use your massage chair vending machines. 

You need to determine their needs, preferences, and how they make their purchasing decisions. For example, you may target busy professionals, travelers, or people who suffer from stress-related conditions. This information will help you tailor your marketing strategy and service offerings to meet their specific needs.

Choose Your Locations

The location of your massage chair vending business is another core component that you should examine before getting started. 

It’s highly advisable to choose high-traffic areas that are easily accessible to your target customers. Popular locations include malls, airports, train stations, and business districts. You can research potential locations by looking at foot traffic data or talking to property managers to determine the best areas for your vending massage chairs.

Determine Your Costs

To start a vending massage chair business, you’ll also need to determine your costs, including the cost of the chair, insurance, permits, and any other expenses. 

You can find out more about the cost of chairs from different vendors, and factor in additional costs such as maintenance and repairs. It’s also recommended to research the legal requirements for vending machines in your area and ensure you have the necessary permits and insurance.

Determine Your Pricing Strategy

Once you have determined your costs, it’s time to decide on a pricing strategy. Some of the available options are charging per minute, per session, or offering subscription packages to frequent customers. 

Your pricing strategy will depend on the cost of the chair and other expenses, as well as the competition in your area. The best way to determine a fair price for your service is by analyzing what others in the space are offering. This way, you can position yourself competitively and attract more interest from customers. 

Marketing and Promotion

To attract customers to your massage chair vending business, you’ll also have to develop a marketing and promotion strategy. You can utilize different channels like social media, flyers, or even promotional events to raise awareness of your service. 

It’s also a good idea to offer discounts or referral programs to encourage repeat business. Word of mouth can further prove to be an effective way to promote your business, so make sure to provide excellent service and customer support.

In conclusion, starting a vending massage chair business is a profitable opportunity worth exploring. At the same time, it requires careful planning, research, and investment. By considering the costs, location, and demand for the service, you can create a successful business plan and generate significant revenue. With the right strategy and execution, vending massage chairs can provide a valuable service to customers while generating a healthy profit for your business.